TechnologyReel:Lab, Sweat.fm, David BrandsSweat Entertainment, Sweat Strategies

Technology for the biggest problems in music.

Sweat Music Group builds the brands and technology for the future of the music industry. London, since 2018.

Swedish House Mafia 1 / 5

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Index Three technology companies and two brand companies, run as one group. 5

Reel:Lab

AI content and fan-account software that produces and posts at the pace the algorithm rewards, so new music gets heard without renting reach.

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Sweat.fm

Technology. Execution

The platform behind every campaign the group runs. Streaming, ads, tickets and revenue tracked in real time, with content tested at scale before budget is.

Platform

David

Technology. Live

Ticketing for independent artists and promoters with no hidden fees, and the fan data returned to the people who earned it.

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Sweat Entertainment

Brands. The label

Signing and releasing records since 2018. Every tool the group builds is used here first, on a live roster with real release dates.

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Sweat Strategies

Brands. The agency

Campaigns for artists and labels, run on Sweat.fm and measured on real spend. Paid social, streaming and tour marketing.

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Who we work with Labels, live companies, agencies and artists the group and its founders have worked with. 29

Labels and publishers

Atlantic Records
Ninja Tune
BMG
Sony Music
Mercury Records
Universal Music Publishing
Too Lost
Funfair Records
3000 Years
Disorder

Live, agencies and partners

Live Nation
CAA
SJM Concerts
72andSunny
Propeller
Redlight

Artists

Swedish House Mafia
Disclosure
Rudimental
Bonobo
Lykke Li
Bicep
Maribou State
Sonny Fodera
The Knocks
Half Moon Run
BLOND:ISH
RuthAnne
Girli

Pictured Swedish House Mafia, Bonobo, Rudimental and Lykke Li. 5

Lykke LiPortrait

Swedish House MafiaLive

BonoboLive

RudimentalLive

Approach More than twenty years inside the music business. 4

We have worked in music for over two decades, across labels, publishing, production and advertising. When we find a problem, we build the solution. Every company in the group started that way.

The problemWhat we built

Agencies didn't understand music, and couldn't show what was working.

Sweat Strategies

A performance marketing agency run by people who release records.

Campaign reporting stopped at clicks, so nobody could see what actually drove streams.

Sweat.fm

Every campaign tracked from spend to streams, tickets and revenue, in real time.

New music needs constant content, and no team can make enough of it by hand.

Reel:Lab

AI content and fan accounts that post at the pace the platforms reward.

Ticketing platforms take the margin and keep the fan data.

David

Ticketing that gives artists and promoters their box office, and their fans, back.

Investing, partnering or building something for music? Write to the studio.

hello@sweatmusicgroup.com

Investment, partnerships, new business and press.

London, United Kingdom.